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Business
Communication & Etiquette
Q 1) The sales professionals of your
organization are impatient and unwilling to listen to
their clients. What is the importance
of listening? How can you help them develop listening as a behavior? What is
the one advice that you would like to give them to improve their trait.
Q 2) As a manager of a growing
organization, it is your responsibility to set a high benchmark for ethical
communication for your team members. Elaborate on ethical communication and its
importance. What key areas would you focus on to ensure the same? (10 Marks)
Q 3) The sales team of Zenith Global
has a proven track record of success with customers when it comes to giving a
presentation or participating in meetings. Despite this the conversions of
prospects into customers has been surprisingly low. On deeper analysis it was
found that the team struggled with their written communication. Every meeting /
sales presentation needs to be followed up with a sales letter to clinch the
deal.
a) What should the team bear in mind
while writing letters to clients they have interacted with in the past and who
have shown interest in their offerings? (5
Marks)
b) What approach would work best to
convert a neutral customer who is not aware about your products or offerings? (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
